Matki is more than a campaign, it is a call for collaboration for a beautiful cause.
India is seeing a rapid rise in old age homes for grandparents who are being seen as a burden.
Our mission is to empower these grandmothers, leading isolated lives in the old age homes.
We all know our grandmothers are a treasury of stories and amazing recipes! We want to share their story and their knowledge. So that not just us, but many generations to come can benefit from their wisdom.
WHAT IS MATKI ?
Matki is a digital campaign, custom-created to be beneficial for all involved. A series of short films, filled up-to the brim with delicious food, touching local roots and spreading learnings from graceful old grandma.
The old age home/NGO gets the needed awareness on their cause.
The grandmothers get the much needed opportunity to contribute and make their voices heard.
The sponsors get branding collaterals for meaningful social sharing.
And we all get a wonderful chance to engage with lovely grandmothers and experience yummy food recipes.
WHY MATKI ?
We aim to create crisp viral short videos focusing on forgotten recipes as told by the grandmothers coming from various cultures. We want to provide a platform for these old women to contribute and share their love, stories and secrets to their magical food.
HOW CAN YOU BE A PART OF IT ?
You can refer us to a Trust, Corporate, NGO or a CSR, help us make a difference.
OR SIMPLY SHARE YOUR FAVOURITE DADI FOOD STORIES/IMAGES/IDEAS/THOUGHTS WITH US at firstname.lastname@example.org. We would love to feature it on our social pages and spread the goodness!
If you like the initiative and the cause concept behind it, you can Sponsor the project.
Please go through the action slides below and connect with us at email@example.com.